Features — Iteratist

Experimentation

Build and run tests without a developer

Everything you need to create, configure, and launch experiments on any page of your site.

Visual editor

Click any element on your live page — headlines, buttons, images, sections. Change text, swap images, hide elements, or edit HTML directly. No code required.

Multi-variant testing

Run A/B, A/B/C, or A/B/C/D/E tests. Each variant is tracked independently. Test five versions of your hero headline simultaneously and let the data decide.

Traffic split control

Drag sliders to allocate exactly how much traffic each variant receives. Adjust any one slider and the rest automatically rebalance so the total always stays at 100%.

Conversion tracking

Define your conversion goal — a button click, a form submission, or a page view. Every visitor is tracked and attributed to the variant they saw.

Visitor deduplication

Each visitor is consistently shown the same variant across sessions. Your control group stays clean and your results stay statistically valid.

Experiment management

Pause, resume, and archive experiments from your dashboard. All historical data is retained so you can reference past tests when planning future ones.

Artificial Intelligence

AI that does the thinking, not just the typing

Iteratist's AI goes beyond generating copy — it analyses your results, identifies patterns, and tells you what to do next.

AI copy generation

Generate multiple headlines, CTAs, and body copy variants instantly. Describe your goal and audience, and the AI writes options ready to test.

AI traffic advice

For each traffic source — Google, Facebook, email, and more — the AI analyses your results and gives you specific, actionable next steps. Not generic tips; advice grounded in your actual data.

AI keyword insights

AI groups your search keywords into clusters by conversion behaviour and identifies which variant each cluster responds to — so you can personalise by intent, not just by channel.

AI-generated variants

Accept an AI recommendation and Iteratist automatically creates a new variant with the suggested changes applied — ready to activate with one click.

Analytics

Results that go beyond the overall number

Aggregate conversion rate hides the story. Iteratist breaks down performance by channel, campaign, and keyword so you see where your variant actually wins.

Real-time results dashboard

Live visitor counts, conversions, and conversion rates per variant — updating as traffic flows. No need to refresh; the dashboard keeps pace with your test.

Traffic source performance

Control vs Variant broken down by Google Ads, Facebook, email, direct, and every UTM source. Discover that your variant wins on paid search but loses on email — and act on it.

Campaign-level breakdown

Drill inside each traffic source to see performance by individual campaign. Identify which campaigns are driving your winner's results and which are dragging it down.

Keyword performance report

See the conversion rate of Control vs each variant for every individual search keyword. Ranked by traffic volume so the highest-impact keywords surface first.

Time on page

Alongside conversion rate, track average time on page per variant. Sometimes the variant that keeps visitors longer is the one worth promoting — even before conversions are conclusive.

Adaptive traffic routing

Once a winning variant is confirmed for a traffic source, Iteratist permanently routes that source to the winner. There's nothing to switch off — as more sources resolve over time, your page continuously improves in conversion rate without additional effort.

Google Ads

Connect your ad spend to your test results

Link your Google Ads account to bring campaign and keyword data into Iteratist — so you see not just who converted, but what they searched before they did.

Google Ads account connection

Connect via OAuth in seconds. Iteratist pulls your campaign structure so you can map ad spend to landing page performance without any manual tagging.

Search term attribution

Every visitor's search keyword is captured and attributed to the variant they were shown. Build a complete picture of how copy resonates across different search intents.

Campaign performance view

See conversion rates for Control and each variant broken down by Google Ads campaign. Instantly spot if one campaign is skewing your overall results.

Keyword clusters

AI groups your converting keywords into clusters by theme and intent. Each cluster shows which variant it prefers — giving you a roadmap for keyword-level page personalisation.

Technical

Fast, reliable, and compatible with any stack

Iteratist is built to be invisible — adding zero perceptible overhead to your pages while delivering experiments with complete reliability.

Lightweight snippet

One async <script> tag, under 2KB. Loads asynchronously so it never blocks your page render or slows your Core Web Vitals.

Pre-paint variant application

Variants are applied to the DOM before the browser's first paint. Visitors never see the original version flash before the variant loads — no flicker, no CLS.

Works with any website

Compatible with Webflow, WordPress, Squarespace, Framer, Shopify, and custom-built sites. If it has a <head> tag, Iteratist works on it.

Every feature, explained

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