Plans for every stage of growth

Start with a 14-day free trial — no credit card required. No overages, ever.

Starter
$63 /mo
Billed annually ($756/yr)

Everything you need to start running experiments and seeing results.

200k
pageviews / mo
2,000
recordings / mo
3
sites
500
AI calls / mo
  • Experiments
  • Unlimited active experiments
  • Unlimited variants per test
  • Visual editor (no code)
  • Traffic split control
  • Conversion tracking
  • AI copy suggestions
  • Keyword reporting
  • Session recordings & heatmaps
  • Platform
  • Real-time results dashboard
  • UTM & GCLID capture
  • Email support
Most popular
Pro
$151 /mo
Billed annually ($1,812/yr)

Deeper AI insights and more scale for high-growth teams.

600k
pageviews / mo
7,000
recordings / mo
15
sites
1,500
AI calls / mo
  • Everything in Starter, plus
  • AI traffic advice per source
  • AI keyword cluster insights
  • Google Ads integration
  • Campaign & keyword breakdown
  • Adaptive traffic routing
  • Platform
  • Priority email support
  • BYOK — use your own AI key
Business
$712 /mo
Billed annually ($8,544/yr)

Maximum scale, deep AI allowance, and dedicated support for larger organisations.

6M
pageviews / mo
70,000
recordings / mo
150
sites
15,000
AI calls / mo
  • Everything in Pro, plus
  • Expanded session recordings
  • High-volume heatmaps
  • 15,000 AI calls included
  • Multi-site management (150 sites)
  • Platform
  • Dedicated account support
  • SLA guarantee
  • Custom onboarding

All plans include a 14-day free trial. No credit card required. No overages, ever — experiments pause gracefully when you reach your limit.

Agency, nonprofit, or education? Contact us for flexible pricing.

Full feature comparison

Feature Starter Pro Business
Scale & Limits
Tracked pageviews / month200,000600,0006,000,000
Session recordings / month2,0007,00070,000
Sites315150
AI calls / month5001,50015,000
Active experimentsUnlimitedUnlimitedUnlimited
Variants per experimentUnlimitedUnlimitedUnlimited
Editor & Testing
Visual editor (no code)✓✓✓
Text, HTML & CSS changes✓✓✓
Traffic split control✓✓✓
Conversion tracking✓✓✓
Real-time results dashboard✓✓✓
Keyword reporting✓✓✓
Session recordings & heatmaps✓✓✓
Adaptive traffic routing—✓✓
AI
AI copy suggestions✓✓✓
AI traffic advice—✓✓
AI keyword cluster insights—✓✓
Bring your own AI key (BYOK)—✓✓
Google Ads integration—✓✓
Campaign & keyword breakdown—✓✓
Search term attribution—✓✓
Support
Email supportStandardPriorityDedicated
SLA guarantee——✓
Custom onboarding——✓

Frequently asked questions

Do I need a credit card for the free trial?
No. Start your 14-day free trial with just an email address — no credit card, no commitment. We'll remind you before the trial ends so you can decide whether to subscribe.
What happens when I hit my pageview or recording limit?
Experiments and recordings pause automatically — there are no surprise overage charges, ever. You'll receive an email notification so you can upgrade or wait until the next billing cycle. All data already collected is retained.
What counts as a "tracked pageview"?
A tracked pageview is counted each time the Iteratist snippet loads on a page where at least one active experiment is running. Pageviews on pages with no active experiments are not counted.
What are session recordings and heatmaps?
Session recordings capture individual visitor journeys — you can replay exactly what each user did on your page. Heatmaps aggregate click data across many sessions to show where users engage most. Both are available on all paid plans, up to your monthly recording limit.
What is the AI call limit?
AI calls are used each time you generate copy suggestions, request traffic advice, or run keyword cluster analysis. Limits reset every 30 days. If you need more capacity, Pro and Business plans include significantly higher allowances — and all plans support Bring Your Own Key (BYOK) on Pro and above, letting you supply your own Anthropic API key to bypass the plan limit entirely.
Can I switch plans at any time?
Yes. Upgrade instantly and the new limits take effect immediately. Downgrade at the end of your current billing period. Cancel any time from your account settings with no penalty.
Do you offer discounts for agencies, nonprofits, or education?
Yes. We offer flexible agency plans with multi-client management, and discounts for registered nonprofits and educational institutions. Contact us to learn more.
Is my data secure?
Iteratist stores only the data needed to run experiments — visitor IDs, assignment records, and conversion events. No personally identifiable information is collected by default. Session recordings exclude password fields and other sensitive inputs automatically.

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